Pricing Strategies That Always Work:
Autor: K. Hari, Jonathan
Wydane przez epubli
English
2025
ISBN 9783819743030
eBook
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O tej książce
The Ultimate Guide to Mastering Pricing Strategies
Pricing is more than just setting a number—it's a powerful tool that influences sales, customer behavior, and overall business success. Whether you're an entrepreneur, marketer, or business owner, understanding the psychology behind pricing can be the key to unlocking higher profits and stronger customer loyalty.
Inside This Book, You'll Discover:
Market Research and Consumer Psychology
Value-Based Pricing: Pricing for Perceived Worth
Psychological Pricing: The Science Behind Buyer Behavior
Dynamic and Surge Pricing: Adapting in Real-Time
Subscription and Recurring Revenue Models
Discounting and Promotional Strategies
Case Studies: Real-World Pricing Wins and Fails
Packed with actionable insights, case studies, and proven pricing tactics, this book provides everything you need to craft a winning pricing strategy. Whether you want to maximize revenue, outmaneuver competitors, or better understand your customers, this is your go-to guide.
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