Value Pricing: Charge Premium Eternally
Autor: Westcott, Talia
Wydane przez epubli
English
2026
ISBN 9783565284467
eBook
Buy at Bajalibros Argentina
🇦🇷
Dostępne w 5 księgarniach
O tej książce
This book explores the strategic foundations of value-based pricing—how perception, positioning, and psychological framing shape what clients are genuinely willing to pay. It reveals how sustainable premium pricing depends not on cost structures but on narrative control, differentiation, and trust equity. By analyzing real business patterns, it illustrates how brands maintain relevance and profitability without racing to the bottom. It invites leaders and entrepreneurs to rethink price not as a number but as a communication tool that signals confidence, quality, and long-term strategic focus.
Kategorie
- Język
- English
Udostępnij
