Price to Win: The Hidden Psychology Behind Profitable Pricing

Von Lewis, Brianna

Herausgegeben von epubli

English 2025 ISBN 9783565146031

eBook

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Über dieses Buch

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavior—anchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, you'll gain the tools to price confidently—and profit intelligently.

Verfügbarkeit

Price to Win: The Hidden Psychology Behind Profitable Pricing ist als eBook in 8 Online-Buchhandlungen erhältlich. Zu den Buchhandlungen, die es führen, gehören Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Häufige Fragen

In welchen Formaten ist Price to Win: The Hidden Psychology Behind Profitable Pricing erhältlich?: Price to Win: The Hidden Psychology Behind Profitable Pricing ist als eBook in 8 Online-Buchhandlungen erhältlich.
Wo kann ich Price to Win: The Hidden Psychology Behind Profitable Pricing kaufen?: Du kannst Price to Win: The Hidden Psychology Behind Profitable Pricing bei Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay kaufen. Vergleiche alle Optionen in der Liste auf dieser Seite.