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Marketing 4.0

Marketing 4.0

By Philip Kotler | Hermawan Kartajaya | Iwan Setiawan

Published by Wiley

Spanish 192 pages 2022 ISBN 9788417277826
Estimated reading time: 3 h 31 min
PDF
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Available at 1 bookshops

Sold directly by the independent publisher Biblioteca Digital Espol

About this book

En Marketing 4.0, Philip Kotler junto a Kartajaya y Setiawan recogen las principales claves para construir marcas auténticas en un mundo interco nectado. Siempre desde el análisis, detallan en un primer bloque el entor no actual en el que vivimos y cómo la conectividad lo ha cambiado todo. Posteriormente, en el segundo bloque de esta guía del marketing actual, muestran cuál es el comportamiento del consumidor en la era digital para rematar la obra con un bloque final apasionante donde describen cuáles son las claves para humanizar una marca.

Availability

Marketing 4.0 is available as PDF at 1 online bookshop. You can read it for free at Biblioteca Digital Espol. Buy it directly from its publisher at Biblioteca Digital Espol.

Language
Spanish
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Frequently asked questions

In what formats is Marketing 4.0 available?
Marketing 4.0 is available as PDF at 1 online bookshop.
Where can I buy Marketing 4.0?
You can buy Marketing 4.0 at Biblioteca Digital Espol. Compare every option in the list on this page.
Can I read Marketing 4.0 for free?
Yes — Marketing 4.0 is available for free at Biblioteca Digital Espol.
How long does it take to read Marketing 4.0?
At an average reading pace, Marketing 4.0 takes about 3 h 31 min to read (192 pages).

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