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Marketing 5.0

Marketing 5.0

By Philip Kotler | Hermawan Kartajaya | Iwan Setiawan

Published by Wiley

Spanish 214 pages 2021 ISBN 9788418709876
5 readers on Publica.la bookshops Readers spend an average of 13 h 3 min with this book Readers tend to finish this book Estimated reading time: 3 h 55 min
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Sold directly by the independent publisher Biblioteca Digital Espol

About this book

El Marketing 5.0 consiste en acercar las marcas a los consumidores creando un diálogo en tiempo real que antes era impensable. Las marcas son ahora más accesibles e inspiradoras para su público. El nuevo enfoque obliga a las marcas a proteger y preservar su núcleo humano, que las hace únicas, donde residesu valor,y las conecta realmente con la gente. Esta evolución las obliga a utilizar estas herramientas para un bien mayor, inspirar a los consumidores y hacer del mundo un lugar mejor, no solo para ganar unos puntos porcentuales en sus métricas de negocio.Porque cada vez más los consumidores lo exigirán, premiando a las marcas que lo hagan bien y castigando a las que sean irresponsables o busquen únicamente su beneficio.

Availability

Marketing 5.0 is available as PDF at 1 online bookshop. You can read it for free at Biblioteca Digital Espol. Buy it directly from its publisher at Biblioteca Digital Espol.

Language
Spanish
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Frequently asked questions

In what formats is Marketing 5.0 available?
Marketing 5.0 is available as PDF at 1 online bookshop.
Where can I buy Marketing 5.0?
You can buy Marketing 5.0 at Biblioteca Digital Espol. Compare every option in the list on this page.
Can I read Marketing 5.0 for free?
Yes — Marketing 5.0 is available for free at Biblioteca Digital Espol.
How long does it take to read Marketing 5.0?
Readers on Publica.la bookshops spend about 13 h 3 min with Marketing 5.0 on average.
Do readers usually finish Marketing 5.0?
Yes — readers spend an average of 13 h 3 min with Marketing 5.0 and most tend to finish it.

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