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Marketing und Marktforschung

By Lubritz, Stefan

Published by Kohlhammer Verlag

German 2010 ISBN 9783170270381

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About this book

Not only is marketing a central aspect of enterprises, but a fundamental principle of entrepreneurship in dynamic markets. This means that nearly all members of an enterprise have to deal with marketing. Additionally marketing is inseparably linked to information supply, which has to be made available through market research. This textbook provides the essential knowledge on the forms of market research and decision preparation for marketing as well as the respective operative instruments. It is addressed at students and patricians, who are looking for a quick and pragmatic approach to the field.

Availability

Marketing und Marktforschung is available as eBook at 1 online bookshop.

Genres

Marketing

Language: German

In what formats is Marketing und Marktforschung available?: Marketing und Marktforschung is available as eBook at 1 online bookshop.
Where can I buy Marketing und Marktforschung?: You can buy Marketing und Marktforschung at Sanborns Ebooks. Compare every option in the list on this page.