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Milk Craze

Milk Craze

By Mak, Veronica S. W.

Published by University of Hawaii Press

English 225 pages 2021 ISBN 9780824887674
Estimated reading time: 4 h 8 min
PDF

About this book

Why do the Chinese, who are mostly lactase non-persistent, suddenly thirst for milk today? Whether it is formula milk, fresh cow milk, or tea with condensed milk, the rocketing milk consumption and production in China are of increasing global food safety, health, and environmental concerns. Milk Craze examines and compares developments in China's dairy industry and dietary dairy consumption, cross-nationally and globally, and more specifically in two localities: Shunde and Hong Kong. Through an innovative analysis of medical texts and social media, as well as careful ethnographic studies, Veronica Mak ponders why the surge in demand for Western cow milk coincides with the plunge in sales of indigenous water-buffalo milk and cheese. She reveals the multiple ways in which global industries and Chinese dairy conglomerates sabotage and destroy local dairy farms. She shows that the rise of milk consumption is not just about the globalization of cow milk production and Westernization of the Chinese diet, but also due to the crossovers between the traditional Chinese diet and medicine and modern global diets. She uses these reference points to explore the multiple meanings of dairy foods in China, such as the class and cultural attributes associated with British “milk tea” and flavored yogurt products, water buffalo curds and cheese, and the lower class associations of labor in the water-buffalo dairying industries, and then discusses these developments in China through colonial and modern global perspectives. Milk Craze argues powerfully that the Westernization or dramatic change of diet in China too often obscures structural, educational, occupational, and social stresses and constraints, while naturalizing the dubious redefinition of health, cognitive performance, and ideal body shape as individual responsibility and imperative.

Availability

Milk Craze is available as PDF at 13 online bookshops. Bookshops carrying it include Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam.

Language
English
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Frequently asked questions

In what formats is Milk Craze available?
Milk Craze is available as PDF at 13 online bookshops.
Where can I buy Milk Craze?
You can buy Milk Craze at Association of University Presses - Tienda FILUNI, Bajalibros Argentina, Bajalibros Latam. Compare every option in the list on this page.
How long does it take to read Milk Craze?
At an average reading pace, Milk Craze takes about 4 h 8 min to read (225 pages).

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