Where can I buy Services Marketing?

You can buy Services Marketing at Everest Publishing House. Compare every option in the list on this page.

How long does it take to read Services Marketing?

At an average reading pace, Services Marketing takes about 2 h 48 min to read (153 pages).

Services Marketing

By Prof. Priyanka Bhivpathaki - Joshi

Published by Everest Publishing House

English 153 pages 2023 ISBN 9788198790262

Estimated reading time: 2 h 48 min

PDF

Buy at Everest Publishing House 🇮🇳

Available at 1 bookshops

About this book

This book is an endeavor to make the concepts of services marketing easy to understand for students and create an interest for the subject. Marketers have realized how crucial it has become to study and excel at this subject. All the chapters are written after careful and thorough research and understanding of various concepts of services marketing. Each topic covered under each chapter has relevant examples from diverse fields of services marketing such as aviation, hospitality, banking, IT enabled services, health and grooming industry etc. I am confident the examples will benefit the readers immensely. Table of Contents: 1) Introduction to Services Marketing 2) Traditional Marketing Mix Elements in Services 3) Service Process 4) People and Physical Evidence 5) Applications of Services Marketing — Case Studies

Availability

Services Marketing is available as PDF at 1 online bookshop. Buy it directly from its publisher at Everest Publishing House.

Genres

Management Direct

Audience: adults
Language: English

In what formats is Services Marketing available?: Services Marketing is available as PDF at 1 online bookshop.
Where can I buy Services Marketing?: You can buy Services Marketing at Everest Publishing House. Compare every option in the list on this page.
How long does it take to read Services Marketing?: At an average reading pace, Services Marketing takes about 2 h 48 min to read (153 pages).