Bimbo
Publicado por Océano
English
2025
ISBN 9786075840833
eBook
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Disponible en 9 librerías
Bajalibros Latam
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Ebooks Librería Carlos Fuentes
🇲🇽
Visitar tienda →
Bajalibros Argentina
🇦🇷
Visitar tienda →
Alpha Books
🇨🇴
Visitar tienda →
Sanborns Ebooks
🇲🇽
Visitar tienda →
ebooks Libreria del GAM
🇨🇱
Visitar tienda →
Bookshop Uruguay
🇺🇾
Visitar tienda →
Ebooks Yenny - El Ateneo
🇦🇷
Visitar tienda →
Crisol Ebooks
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Visitar tienda →
Sobre este libro
Established in 1945, Bimbo emerged from the baking experience of the founders of El Molino pastry shop to produce and sell loaves of bread in Mexico. Bimbo is present in over thirty countries, and the company has become a symbol of Mexican corporate growth in a globalized, competitive world.
In this book, Roberto Servitje, former CEO and Chairman of the Board of Grupo Bimbo, narrates the history of the Company and its incursion into markets as complex as the United States, Europe, and Latin America. At the same time, he addresses the company's pillars in terms of philosophy and strategic ideology. This book is a must-read for those interested in Latin American corporate development and those who wish to learn about leadership, inspiration, strategy, growth, competitiveness, human values and the social responsibility of corporations.
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- English
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