City Brand: Reflections and Proposals for Building and Managing City Brands;

Por Reis, Patrícia Cerqueira

Publicado por Editora Appris

Portuguese 2020 ISBN 9788547337988

eBook

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Sobre este libro

Reflections on the past and the present followed by propositions for the future of Rio de Janeiro are part of the routine of every "carioca", native or at heart, especially those dedicated to the uncontrollable art of defending this wonderful city. With this book, Patrícia Reis, a native "carioca", reveals us much more than the difference of concepts and references that form the identity of a destination brand, proposing us a model of construction and management that goes far beyond design. From this perspective, brand becomes an articulating element of the relationships that are established between people and place, the dream of consumption of every professional involved with the city soul.

Disponibilidad

City Brand: Reflections and Proposals for Building and Managing City Brands; está disponible como eBook en 3 librerías online. Entre las librerías que lo venden están Disal - Distribuidora de Conhecimento, Martins Fontes Paulista, Sanborns Ebooks. Cómpralo directamente a su editorial en Disal - Distribuidora de Conhecimento, Martins Fontes Paulista.

Preguntas frecuentes

¿En qué formatos está disponible City Brand: Reflections and Proposals for Building and Managing City Brands;?: City Brand: Reflections and Proposals for Building and Managing City Brands; está disponible como eBook en 3 librerías online.
¿Dónde puedo comprar City Brand: Reflections and Proposals for Building and Managing City Brands;?: Puedes comprar City Brand: Reflections and Proposals for Building and Managing City Brands; en Disal - Distribuidora de Conhecimento, Martins Fontes Paulista, Sanborns Ebooks. Compara todas las opciones en la lista de esta página.