Concepts in Pharma Marketing Management

 The book aims to help those in the pharmaceutical field involved in management, product marketing, medical marketing, sales, distribution, pricing and regulatory affairs. Further it serves as a valuable educational tool for all industry stake holders, namely, government regulations, trade associations, officials, pharmaceutical wholesalers, management consulting firms, marketing research professionals, over-the-counter drug marketers, public relation agencies, advertising agencies, sales training professionals, marketing professionals and managed care executives. Furthermore, this book aims to fulfill the needs of students by providing all relevant information of pharmaceutical marketing as per the revised syllabus of Pharmacy Council of India. It provides basic scientific aspects that are necessary for marketing, product decision, promotion, pharmaceutical marketing channels, sales representation and pricing. This book can help undergraduate and graduate students in pharmacy and healthcare marketing gain valuable insight into this dynamic field and become better prepared for entering this challenging and rewarding field.