Disponible en 14 librerías

Bajalibros Latam 🇺🇸 Visitar tienda →

LORANCHBOOKSTORE 🇺🇸 Visitar tienda →

Sobre este libro

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.

How to Build Brand Value

Disponible en 14 librerías

Sobre este libro

Categorías

También te puede interesar

Administração estratégica: modelos de mapeamento e processos de implementação

Marketing social y político

Resumen del libro "Cómo construir una Story-Brand" de Donald Miller

Sidekick

Digitalisierung im Marketing

Dining for Tires