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Price to Win: The Hidden Psychology Behind Profitable Pricing

Price to Win: The Hidden Psychology Behind Profitable Pricing

Por Lewis, Brianna

Publicado por epubli

English 2025 ISBN 9783565146031
eBook

Sobre este libro

Why do customers happily pay more for some products and resist paying less for others? Price to Win reveals the fascinating psychology and science behind pricing that persuades, converts, and maximizes profit. More than just numbers, great pricing is about understanding human behavior—anchoring, perceived fairness, scarcity, and emotional value. This book guides entrepreneurs and business leaders through building a pricing strategy that aligns with both customer psychology and business goals. Learn how to test, adjust, and communicate prices that reflect value instead of cost. With real examples from leading brands and actionable frameworks, you'll gain the tools to price confidently—and profit intelligently.

Disponibilidad

Price to Win: The Hidden Psychology Behind Profitable Pricing está disponible como eBook en 9 librerías online. Entre las librerías que lo venden están Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

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English
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¿En qué formatos está disponible Price to Win: The Hidden Psychology Behind Profitable Pricing?
Price to Win: The Hidden Psychology Behind Profitable Pricing está disponible como eBook en 9 librerías online.
¿Dónde puedo comprar Price to Win: The Hidden Psychology Behind Profitable Pricing?
Puedes comprar Price to Win: The Hidden Psychology Behind Profitable Pricing en Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compara todas las opciones en la lista de esta página.

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