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Prove It

Prove It

Por Deziel, Melanie, Jones, Phil M.

Publicado por Lantern Audio

English 2022 ISBN 9781953598936
Audiolibro

Sobre este libro

Your brand is on trial—here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don't realize you're making—gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case. It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

Disponibilidad

Prove It está disponible como Audiolibro en 9 librerías online. Entre las librerías que lo venden están Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Idioma
English
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¿En qué formatos está disponible Prove It?
Prove It está disponible como Audiolibro en 9 librerías online.
¿Dónde puedo comprar Prove It?
Puedes comprar Prove It en Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compara todas las opciones en la lista de esta página.

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