Small Business in High Inflation

Why do official inflation reports feel so disconnected from the reality of your balance sheet? Small business owners are falling victim to the "myth of the macro," benchmarking against a national average that ignores the brutal, hyper-localized cost spikes in their own supply chains. This leads to the illusion of "phantom profits," where your P&L looks healthy even as your cash flow is silently bleeding out. This book dismantles the flawed logic of traditional business theory in an inflationary age. Through incisive case studies—from a lobster truck in Austin to the global strategy of the WD-40 Company—it reveals how successful operators survive. They don't just raise prices; they re-engineer their value proposition, accept the permanence of new cost floors for labor and materials, and communicate with customers transparently. Author Theodore Wynn provides a clear-eyed playbook for navigating this treacherous new economic landscape. Discover the Zero-Hope Budgeting framework to stress-test your business model and learn how to out-innovate your supply chain, turning a period of crisis into a catalyst for building a more resilient, profitable company.