Cracking the Generics code – Your Single-Source Success Manual for Winning in Multi-Source Product Markets!

The global generic drug industry is robust and growing. The total value of the global generic drug industry has crossed $900 billion in 2016, and is poised to cross the coveted $1 trillion soon. However, the generic sector is not very concentrated, with the top ten global generic companies accounting for about only 38 percent of the total value. Furthermore, only four companies — Mylan, Teva, Sandoz, Pfizer (General and Established Products) Generics division, and Sun Pharma, have a truly global presence. Why is it that only four out of the many generic drug companies are global, and the rest are not? What are the success secrets of these companies? Do they have a separate Success DNA? A Code for winning in the global generic drug markets? Can any of the other companies become global?CRACKING THE GENERICS CODE unravels the mystery of the DNA for success in the international generic drug markets. It, as the title, suggests cracks the code to succeed in the global generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players in the business. A detailed analysis of these twenty companies reveals the success code of a winning strategy’s ten essential elements. Therefore, CRACKING THE GENERICS CODE will be your valuable guide for formulating and executing strategies for winning in the global generics markets. The book presents insights gleaned and gained from the strategies employed by these twenty highly successful companies in a capsule form.Every which way you look at it, CRACKING THE GENERICS CODE is your single-source success manual for winning at multi-source (generic drugs) product markets! Contents: 1.       Global Pharmaceutical Industry: An Overview2.       A Short History of Generics3.       The Turf Wars4.       The Code5.       Strategic Vision6.       Reaching the Critical Mass7.       Marketing Mindset8.       Technology Focus9.       Focus on Research10.    Intellectual Capital11.    Integrating Strategically12.    Internationalizing the Business13.    Attracting Alliances14.    Operational Excellence15.    The Secret Sauce16.    The Contenders17.    Generics: The Road Ahead18.    Winner’s Checklist!