Grill of Disaster

Por Edson, Robert P.

Publicado por epubli

English 2026 ISBN 9783565264230

eBook

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Disponível em 8 livrarias

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Sobre este livro

The Ford Edsel was supposed to be the ultimate car. Ford spent ten years and $250 million (billions today) on market research. They polled thousands of people. They analyzed every demographic. They used the best science of the 1950s. And then they launched a car that nobody wanted, with a grille that people said looked like a toilet seat. "The Grill of Disaster" is the definitive autopsy of the biggest product launch failure in corporate history. It dissects why asking customers what they want often leads to disaster, the dangers of design-by-committee, and the hubris of thinking you can engineer desire. It is a timeless lesson for modern startups: Data can tell you everything about the past, but it cannot predict whether people will laugh at your product.

Disponibilidade

Grill of Disaster está disponível como eBook em 8 livrarias online. Entre as livrarias que o vendem estão Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

Categorias

Geral

Idioma: English

Perguntas frequentes

Em quais formatos Grill of Disaster está disponível?: Grill of Disaster está disponível como eBook em 8 livrarias online.
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