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Protect Your Brand: Crisis & Reputation Recovery

Protect Your Brand: Crisis & Reputation Recovery

Por Hart, Gideon

Publicado por epubli

English 2026 ISBN 9783565243983
eBook

Sobre este livro

Most organizations approach reputation management as firefighting—responding to crises only after they ignite. This book explores the structural tensions between reactive damage control and proactive reputation architecture, examining why businesses that scramble to protect their brand during crises often amplify the very damage they seek to contain. Through analysis of organizational communication patterns, stakeholder dynamics, and trust-building mechanisms, this work reveals how crisis preparation operates differently than crisis response. It reframes reputation management from a defensive posture to a strategic asset, exploring the interplay between transparency, accountability, and narrative control when public perception shifts rapidly. Readers will examine the mechanics of trust erosion and recovery, the role of consistent values in reputation resilience, and the friction between short-term reputation repair and long-term brand integrity. The book challenges assumptions about crisis communication, stakeholder expectations, and the organizational systems that either facilitate or undermine reputation strength during critical moments.

Disponibilidade

Protect Your Brand: Crisis & Reputation Recovery está disponível como eBook em 9 livrarias online. Entre as livrarias que o vendem estão Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

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English
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Em quais formatos Protect Your Brand: Crisis & Reputation Recovery está disponível?
Protect Your Brand: Crisis & Reputation Recovery está disponível como eBook em 9 livrarias online.
Onde posso comprar Protect Your Brand: Crisis & Reputation Recovery?
Você pode comprar Protect Your Brand: Crisis & Reputation Recovery em Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare todas as opções na lista desta página.

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