Research Methodology

Research is basic need for any organization. It could be shop floor activities, marketing activities or after sales service activities. Without research it is difficult to survive. In same way knowing which research technique to be adopted for the problem being faced, is also very: crucial. Hence the study of Research Methodology becomes essential for every firm.  This book has total nineteen chapters  (1) Concept of research  (2) Types of Research Design  (3) Sources of Secondary data  (4) Hypothesis  (5) Sampling  (6) Measurement in research  (7) Scaling techniques for attitude’ measurement  (8) Observation research  (9) Schedule and questionnaire  (10) Interviews  (11) Data collection errors  (12) Processing | analysis of data  (13) Report writing  (14) Bivariate measures of association  (15) Multivariate measures of association  (16) Analysis of variance (ANOVA)  (17) The trendsetter companies  (18) Brand wars  (19) Question bank.  The content is designed in such a way that the book is fulfilling the syllabus of the courses like BBA, MBA, MMM and MPM and various “other courses of universities in India where R.M. is must.