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Visual Intelligence

Visual Intelligence

Por Barry, Ann Marie Seward

Publicado por State University of New York Press

English 443 páginas 1997
Tempo de leitura estimado: 8 h 7 min
PDF

Sobre este livro

Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives. Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today-advertising, politics, and entertainment.

Disponibilidade

Visual Intelligence está disponível como PDF em 9 livrarias online. Entre as livrarias que o vendem estão Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay.

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Em quais formatos Visual Intelligence está disponível?
Visual Intelligence está disponível como PDF em 9 livrarias online.
Onde posso comprar Visual Intelligence?
Você pode comprar Visual Intelligence em Bajalibros Argentina, Bajalibros Latam, Bookshop Uruguay. Compare todas as opções na lista desta página.
Quanto tempo leva para ler Visual Intelligence?
Em um ritmo médio de leitura, Visual Intelligence leva cerca de 8 h 7 min para ser lido (443 páginas).

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